Athlete management & sponsorship

Real athletes. Real stories.

We help athletes turn the work nobody sees into partnerships, support and a brand that lasts. Our first athlete went from a dining-room table to the 2026 Winter Games, and he isn't finished.

Dan Barefoot's skeleton sled and eagle helmet on the ice
Team USA · Skeleton

Dan Barefoot

2026 Olympian · Johnstown, PA · Penn State '13

Featured athlete

Focused today. Built for 2030.

Dan is an Olympic skeleton athlete and a licensed landscape architect with 13 years in the profession. He trains out of the Olympic Training Center in Lake Placid, NY, and every decision he makes points at one goal: the podium at the 2030 Winter Games.

10th & 20thMixed team & men's, 2026 Winter Games, Cortina
11th2025 World Championships, Lake Placid
9 podiumsInternational races: 3 wins, 4 seconds, 2 thirds
3 seasonsOn the IBSF World Cup tour, 2023–2026
6K+Social followers
150K+Yearly profile views
15+Talks & events
17+Countries raced

From comfort to commitment

An Olympic run lasts under a minute. His took more than a decade.

  1. Growing up

    Johnstown, then Penn State

    Thirteen years in the Richland School District, then a landscape architecture degree from Penn State in 2013 and a career in West Chester, PA. Becoming an Olympian was never a childhood dream.

  2. December 2013

    A search that changed everything

    Looking for a new challenge one snowy night, Dan stumbled onto a list of Olympic sports and found skeleton, a sport where athletes often arrive late from other backgrounds. Why not see how far it could go?

  3. 2014–2016

    Training in secret

    He kept the idea to himself and kept working. A 1,000-mile move, a tonsillectomy that cost him 14% of his body weight and a back injury all got in the way. He never let it go.

  4. May 2, 2016 · 9:48 a.m.

    Finally committing

    He registered for a USA Bobsled & Skeleton combine in Bradenton, Florida. On July 9 he showed up as a landscape architect nobody knew.

  5. August 11, 2016

    Invited to Lake Placid

    An invitation to rookie camp at the Olympic Training Center. One problem: he had never ridden a skeleton sled.

  6. 2016–2022

    Years of small steps

    Rookie camp became development races. Development races became international competition, at up to 80+ mph, head-first, while still working full time.

  7. 2023–2025

    The world stage

    His first World Championships in St. Moritz, a European Cup silver in Bludenz, 4th in a mixed team World Cup in Winterberg, then 11th at the 2025 Worlds in Lake Placid.

  8. 10 days out

    The biggest test

    A serious incident in training nearly ended the journey just before the Games. Hospitals, rehab and uncertainty, with qualification waiting for no one.

  9. February 2026

    Olympian

    Dan raced for the United States in Cortina, Italy, in men's skeleton and the mixed team event, representing his family, his supporters and Johnstown.

  10. Next

    Salt Lake City 2029 → France 2030

    "This time, I'm not wondering whether I belong in the sport. I'm pursuing how far I can go within it."

The road to 2030

What it really costs to race for your country.

Dan pays his own way: flights, sleds, rental cars to haul gear between tracks, and lodging at every stop on the World Cup tour. Here's the honest budget for one season, and for four seasons to the 2030 Games.

$43,300One season (2026–27)
$173,200Four seasons to 2030

Sponsor an item · 2026–27 season

Like a wedding registry, but for the World Cup.

Pick an item and it gets checked off with your name under it, or "Anonymous" if you prefer. Businesses, families and fans have already covered the sled, the helmet and the first races.

items sponsored still needed

Want to cover a whole race weekend, or the full season? We'll put a package together around your business, from a hometown thank-you to a founding 2030 partnership.

Talk to David

Thank you

2026–27 supporters

Watch Dan race

2026–27 World Cup tour.

Eight stops across Europe for men's skeleton and the mixed team event, then the World Championships in Norway and U.S. Nationals.

Official IBSF World Cup calendar. Race times are in Central European Time; follow @barefootonice for start lists and results.

What we do

Everything an athlete needs off the ice.

Athletes should be training, not chasing invoices. We handle the business side so the story can do the work.

01

Sponsorships

We find brands that fit the athlete, pitch them and manage every partnership from first email to final deliverable.

02

Brand & content

Social strategy, video and storytelling that grow an audience and give partners something worth sharing.

03

Speaking

Keynotes and team talks for companies, schools and conferences, on commitment, pressure and starting late.

04

Community

Hometown events, fundraisers and local partners that turn supporters into a team behind the athlete.

Partner with Dan

Back an athlete on the road to 2030.

Every package is tailored to what your business needs: your team, your customers or your community.

Hometown Supporter

For local businesses and families

  • Your name on the season list and supporter wall
  • A thank-you feature on social media
  • A signed photo for your business
  • A virtual Q&A for your team

Founding 2030 Partner

Limited to two partners

  • Everything in Official Partner
  • First billing in every post and interview
  • Two appearances or keynotes a year
  • A co-created content series
  • Name and likeness for your own channels

Keynotes & talks · 15+ delivered

From Comfort to Commitment

Dan's talk on leaving comfort behind, from a dining-room table to an Olympic start line, for corporate teams, classrooms, sports teams and community groups.

Book Dan to speak
  • Growth requires uncertainty, and acting before you feel ready
  • The difference between being interested and being committed
  • Leaving the last corner behind: mistakes, pressure and focus
  • Building something big alongside a full-time career

Get in touch

Let's build something great together.

Sponsorships, speaking, media or just a question. Email David Barefoot, who manages Dan, directly.